Through talent, training, or both, every sales star knows how to uncover and satisfy customer needs. Socratic Selling Skills® updates and applies universally proven dialogue techniques to effectively maximize sales productivity.


All salespeople and their managers.

Program Overview

Salesperson and customer discussing businessSalespeople learn to ask the right questions of customers and leverage the answers to sell with power and flair. Working on their own sales accounts, learners apply new ways to plan high-potential sales calls, initiate dialogue, uncover needs, handle objections, remove barriers, and close the sale by solidifying customer relationships. Frequent video-recorded rehearsals allow peers and the instructor to offer supportive advice as sales skills are refined.

Watch a quick overview of Socratic Selling Skills®
Business Outcomes
  • Person preparing for programGreater ease in all sales interactions.
  • Increased close rates.
  • Deeper customer relationships that insulate against economic downturns, competition, and personnel changes.
  • Reduced cost of selling.
  • Improved sales force morale.
  • Reduced costs for turnover and recruiting.
Delivery Method

This program is delivering in person at a time and location that is convenient for your organization. It can be delivered by one of our certified instructors or by one of your certified instructors. Learn more about trainer certification HERE.

Want to Learn More?

Download the sales training sales sheet

Related Content: Socrates Makes a Sales Call

In this article, you will learn how to partner with your customer, asking them the right questions that will help you uncover their true needs. The result is a solution that is right for them, and a sales process that runs easier for you.

Click here to download the free article >