Booher Strategic Sales Writing®

This 2-day sales writing training workshop focuses on customer email, sales letters, and sales proposals: letters and email to get or follow up a sales appointment, letters or email to build goodwill, responses to inquiries, apologies, introductions of new products or services, announcements of new rates or policies, transmittals. Whatever the writing tasks, salespeople will improve their effectiveness, close more sales, and reduce their paperwork time.

In-Person

Corporate Training

1-on-1 Coaching

Booher Strategic Sales Writing® Program Overview

Working on a key future presentation, individuals analyze their audience, consider client variables, develop visuals, work with handouts, repeatedly rehearse, observe themselves on video, and receive useful advice from peers and individual coaching from the instructor. Individuals leave the workshop with dramatically improved skills and an actual presentation, including needed support materials.

Session 1
1. Diagnostics
2. The First Three Steps in Strategic Writing

Session 2
3. Planning the Sales Proposal Format
4. Editing for Content and Layout

Session 3
5. Drafting
6. The MADE Format®: Variations, Exceptions, Expansions

Session 4
7. Editing for Grammar
8. Editing for Conciseness
9. Editing for Style
10. Editing for Clarity

This course is delivered in person at your location.

2 days

Any salesperson or sales leader who wants to increase sales by honing their writing skills in a client centric way.
To keep the class highly active and engaging, attendance is capped at 20 participants.
In order to reinforce and extend learning, participants receive lifetime access to Communispond Digital which houses tools such as Key Concept Cards, Participant Workbooks, and Communication Skills Tips and Strategies throug our Blog and Podcast.

Highlights of Booher Strategic Sales Writing®

  • Strategic Sales Writing Mastery: Develop advanced skills in strategic sales writing to create compelling and persuasive sales materials.
  • Compelling Sales Messaging: Learn to craft sales messages that resonate with your target audience, driving engagement and conversions.
  • Audience-Centric Approach: Explore strategies to align your sales writing with the needs and preferences of your audience, ensuring your content is persuasive.
  • Effective Sales Content: Discover techniques for creating sales content that effectively communicates value and drives action from your prospects and customers.

Frequently Asked Questions about Booher Strategic Sales Writing® Training

What is the Communispond Strategic Sales Writing course, and why is it important for professionals seeking to enhance their sales writing skills?
The Strategic Sales Writing course by Communispond is designed to equip professionals with essential sales writing skills needed to excel in various sales and marketing roles. This training is crucial for individuals looking to improve their ability to craft persuasive and effective sales messages and proposals.
What specific areas does the Strategic Sales Writing course cover concerning sales writing skills?

This course covers a comprehensive range of topics related to sales writing skills, including creating compelling sales emails, presentations, and proposals.

How can professionals in various industries and roles benefit from this course on sales writing skills?
ffective sales writing is fundamental for professionals across various industries, including sales, marketing, business development, and more. This course helps participants refine their sales writing skills to produce persuasive and impactful sales proposals.
What benefits can I expect from mastering sales writing skills through this course?
By honing your sales writing skills through this course, you can anticipate improved persuasion and engagement in your sales messaging, increased conversion rates, and the ability to craft compelling sales content that drives results.


“Greatest speaking tips ever, super practical and easy to put into play, loved the pace and the course”


“Absolutely amazing course with observable and significant improvements in presentations effective immediately.”


“A wonderful team to work with who have been nothing but flexible, accommodating and understanding.”

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