Salespeople sometimes see selling as a game in which they try to overwhelm the customer's superior power, causing the customer to get frustrated, and have a lot of objections. With Communispond's Socratic method, the salesperson partners with the customer, using that power to benefit both parties.

In this article, you will learn how to partner with your customer, asking them the right questions that will help you uncover their true needs. The result is a solution that is right for them, and a sales process that runs easier for you.