• Apr 06
    2015
    I recently did a Google search on "sales overcome objections," and I got 485,000 hits. But it was a trick question. I wasn't trying to trick Google, of course. I was trying to get an idea of how many sales gurus think that the way to handle customer objections is to "overcome" them. In our Socratic Selling Skills® program, we teach participants to treat an objection, not as an obstacle, ...