• Nov 22
    2016
    An episode of The Big Bang Theory television show that first aired in 2008 has Penny and Sheldon in an electronics store looking for a gift for Leonard. A customer who happens to be near them overhears their conversation and realizes that Sheldon could help her figure out what she needs to buy for her business. She asks him how she can connect a computer in her office to one ...
  • Nov 02
    2016
    I am old enough to remember when the world was a lot more formal. You would put on a suit to go to work. If you were a man, you wore a necktie. But can you blame people for not wanting to dress that way for work anymore? After all, one of the world’s most successful business professionals goes to work in T-shirts. There is probably a lot more influencing ...
  • Oct 06
    2016
    Every year, from 1999 through 2005, the world watched cyclist Lance Armstrong win the Tour de France. But if you check the record now, you will find no winner listed for those years, each of which is simply marked with an asterisk. In 2012, Armstrong was stripped of his titles for using performance enhancing drugs. It took six years for cycling fans to learn Armstrong hadn’t won those races after ...
  • Sep 13
    2016
    Any sane person suffers from stage fright when they have to give a presentation to a live audience. It’s just not natural to get up on a platform and offer yourself and your ideas to the judgment of a group of strangers. But that’s also your first key to the technique for overcoming stage fright: make sure your audience is not a bunch of strangers. How do you do that? ...
  • Aug 17
    2016
    Apple has trademarked the slogan, “there’s an app for that,” which is why I used the trademark symbol in the title of this post. But this post is not just a cheesy “there’s an app for that” joke. Communispond really does offer a smartphone app for practicing your presentation skills. “Practice makes perfect” is a cliché. But it is also true, with a reservation. That reservation is that if you’re ...
  • Aug 11
    2016
    When you meet a customer in person for the first time, do some simple things to let that prospect know they are the most important thing in the world to you at that moment. According to the book, Strategies that Win Sales— Best Practices of the World’s Leading Organizations, here are some things you can do to make that first impression a winner: Turn off your cell phone. Show them ...
  • Jul 27
    2016
    There's a good article on the About.com website called “Essential Sales Skills.” It describes five of them: Maintaining self-confidence Good listening Persuasiveness Building strong relationships Self-motivating It’s worth your time to follow the link and see what the author, Wendy Connick, has to say about each of these skills. I think she’s right that these skills are essential, but I also believe she left one out: research. You should approach ...
  • Jul 20
    2016
    This Thursday, July 21st, is the birthday of the late Marshall McLuhan. McLuhan is considered the father of media and communication studies, so we have a high regard for him here at Communispond. McLuhan pithily summarized the most famous of his many principles with the phrase “the medium is the message.” He and graphic designer, Quentin Fiore, collaborated on a 1967 book that would both explain and demonstrate the meaning ...