How to Grab Their Attention Quickly

Which of these sentences grabs your attention?

  • “Sales are up dramatically”
  • “Sales are up 10% over last year”
  • “Sales are up $2 million over this time last year”

For most audiences it will be the last one. Why?

  • Grabbers speak to the individual’s experience. We know what $2 million is, even if we’ll never see it.
  • Grabbers are specific— real numbers are more engaging than “alot” or “substantially”
  • Grabbers change for each audience. If you are an investor, that 10% might be a more important number than the $2 million.

Grab your audience with the opening sentence.


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