Resonating Focus

An article in Harvard Business Review shows there are 3 ways to create a value proposition for your customers. The best approach is called Resonating Focus, although each has its charms and drawbacks: Benefit Assertion. This is a laundry list of all the features and...

How to Avoid Common Communication Barriers

Do you want to be a truly effective communicator? Something that may be holding you back is exhibiting common communication “barriers.” Whether it is an individual or a large audience, these issues can actually cause static with whomever you are trying to communicate...

The Physical Skills of Public Speaking

My pet theory is that public speaking is an athletic performance. It relies on skills that are just as physical as those used in sports. Posture: Stand with your feet hip-width apart and distribute your weight equally between them. Don’t pace. Don’t shift your weight...