“Roughly speaking, any man with energy and enthusiasm ought to be able to bring at least a dozen others round to his opinion in the course of a year no matter how absurd that opinion might be.”
While Crowley was one of the more controversial figures of the early 20th century, his point is an excellent one: a speaker’s energy and enthusiasm captivate an audience and lay the groundwork for persuasion.
Energy and enthusiasm are intangible qualities that the audience sees and hears, including:
- Speaking at a strong volume
- Direct eye contact
- Use of positive, uplifting language
Just think what you can do with your opinions that aren’t so absurd…