What’s the best way to persuade an audience? There are 3 basic approaches that have been used since the times of Greek orators:

  • Logos: the appeal to reason and facts
  • Pathos: the appeal to emotion
  • Ethos: the appeal to one’s character, or sense of right and wrong

Which will appeal most to your target audiences?

Imagine building an argument that contains all three. Your chances for success increase exponentially.

Our thanks to the website “Forest of Rhetoric” and Gideo Burton for this clear explanation.


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