Through talent, training, or both, every sales star knows how to uncover and satisfy customer needs. Socratic Selling Skills® updates and applies universally proven dialogue techniques to effectively maximize sales productivity.


All salespeople and their managers.

Program Overview

Salespeople learn to ask the right questions of customers and leverage the answers to sell with power and flair. Working on their own sales accounts, learners apply new ways to plan high-potential sales calls, initiate dialogue, uncover needs, handle objections, remove barriers, and close the sale by solidifying customer relationships. Frequent video-recorded rehearsals allow peers and the instructor to offer supportive advice as sales skills are refined.

Watch a quick overview of Socratic Selling Skills®
Business Outcomes
  • Greater ease in all sales interactions.
  • Increased close rates.
  • Deeper customer relationships that insulate against economic downturns, competition, and personnel changes.
  • Reduced cost of selling.
  • Improved sales force morale.
  • Reduced costs for turnover and recruiting.
Delivery Method

Face-to-face or virtual.

This program may be delivered at your site by our instructor or at your site by your certified instructor. This program may also be delivered virtually with all participants attending remotely. The virtually delivered version of this program is called Sales Presentation Skills Anywhere and you can learn more about it by clicking here

Want to Learn More?

Related Content: Socrates Makes a Sales Call

In this article, you will learn how to partner with your customer, asking them the right questions that will help you uncover their true needs. The result is a solution that is right for them, and a sales process that runs easier for you.

Click here to download the free article >