• Jun 08
    2016
    Many presenters tend to give too much information about their topic during a presentation, or at least more than their audience wants to hear. One way to narrow down your subject is to stop talking “about” something, which tends to invite every possible piece of information, and finish this sentence: “At the end of my presentation, I want my audience to...” Usually there is a specific call to action (recommend, ...
  • Jun 06
    2016
    At the Microsoft Office website, there’s an article titled "Selling with PowerPoint: Taking Control of that Critical First Meeting." The article isn’t bad, but I must say that headline gets my back up. First of all, if you’re giving a presentation at the first meeting with your customer, I think the process is already off track. But more important than that, “taking control of the meeting” is a delusional proposition. ...
  • Jun 01
    2016
    Communispond has changed its headquarters address as of May 16. The new location offers more room, more privacy, and a cleaner, more energy efficient space. This small milestone got me to thinking about Communispond’s other offices. We are, you see, a global company, providing global solutions to help companies achieve global brand consistency by way of the 75 strategically placed faculty members around the globe and 12 worldwide anchors. You ...
  • May 18
    2016
    We can all recognize a great speech when we witness one, but if we are asked later what made the speech great, we are likely to simply describe our reaction to it or quote one of its catch phrases. Given excellent content, which is a subject for a different posting, there are three measures of a great speech. If you master these three measures, you are well on your way ...
  • May 11
    2016
    Here’s the simplest way to focus your presentation and make sure you’re on track. Before you present, determine the benefit to your audience by finishing this statement: “At the end of this presentation I want the audience to...” If you want them to know something, you can limit your information to just that. If you want them to do something, let them know what right up front. This is also ...
  • May 09
    2016
    "I went to buy some camouflage trousers the other day but I couldn't find any." This joke appears on several worst joke lists. Did it make you laugh? Probably not. Humor is notoriously subjective, and it’s impossible to know what another person might find funny, unless you know the person really well. Experienced sales professionals understand this, and they don’t try to share jokes with a customer until they have ...
  • May 05
    2016
    A hot trend in e-commerce is affiliate marketing. Put a link on your website to another site and you get credit for everyone who links. How cool would it be if you could arrange that in real life? People who use your service become your best source of referrals. Even if you can’t offer tangible rewards to your referrers, it can strengthen the relationship and lead to future business. Don’t ...
  • May 04
    2016
    We conducted an online survey of who people believe to be the best and worst presenters among the top four presidential candidates as of last week which, at that point, still included Ted Cruz. More than 300 people weighed in. Curious as to the results? You can view them here. The majority of respondents consider Hillary Clinton to be the best presenter, by a wide margin. She got more than ...